THE PROBLEM
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![](https://cavai.flywheelsites.com/wp-content/uploads/2022/11/sweet_spot.png)
The paradox of choice explained in a graph
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![](https://cavai.flywheelsites.com/wp-content/uploads/2022/11/inte_evo_blanks.gif)
Example of a straight-forward shopping assistant
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"What a well-designed personal shopping assistant does for the advertiser, is giving them the benefit of standing out, finding out consumers' needs, increasing conversions and improving the overall shopping experience."
Rogier Lammers | VP of Sales Central Europe | CavaiSUMMARY
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