Advertising has a sustainability problem - Know Your Emissions
To fix the problem, we need to understand the problem. At Cavai, we put considerable resources into understanding how ads emit carbon.
Going beyond the standard protocols and ISOs
While following standards such as GHG Protocol and ISO14061 provide a common starting point for every industry, most of online advertising's emissions result from things not covered in such standards.
Because online advertising already consumes more than 1% of global energy, we believe setting a high standard for our industry is the most significant contribution we can make.
Impression-level emissions data
Cavai is one of the first online advertising companies to be able to share impression-level carbon emission data on based on a rigorous peer-reviewed scientific framework.
More on the topic
Environmental impact assessment of online advertising
There are no commonly agreed ways to assess the total energy consumption of the Internet. Estimating the Internet's energy footprint is challenging because…
Energy footprint is defined by The Global Footprint Network (GFN) (2009), as the sum of all areas used to provide non-food and non-feed energy, such as land used for hydropower, cultivated land for energy and fuel crops…